Who doesn’t know Ray Tomlinson? The man who sent the first email, initiating the journey of electronic communication, and opening a gateway to a whole new channel for e-marketing.
But, I’m sure not a lot of us know about symbolics.com, the first ever domain name, registered in the year 1985. Followed by the first ever website dedicated to information about World Wide Web which went live in 1991. Interesting, isn’t it?
Read on to know how digital media progressed since…
Everything about amazon.in is as enormous as it can get. Jeff Bezos introduced a revolution in the shopping industry with Amazon.com. A website that initiated with just books in 1993, today has more than 2 million sellers, and above 12 million products. If you’re selling your brand on Amazon, you know you’re a part of cut-throat competition. To get an edge over your competitors, you need to take every digital risk you can as an Amazon seller. You need to stand out from the digital clutter & your product page needs a voice of its own.
Events & Conferences
And to serve this purpose, there are internal events like CMEs, product launches, manager meetings, monthly conferences, etc. These conferences involve active participation from managers, sales-forces and employees & majorly motivate, inform, & educate them about the happenings, new developments, and updates about the brand/company.
Apart from conferences, big budget meetings, annual conferences, geographical meetings is another way to announce big scale progress & initiate discussions regarding the coming yearly plan for a company.
It is truly said that good advertising does not just circulate information, it penetrates the minds with desires and beliefs. It is exactly how it works in the Pharma sector. Through advertisement, pharmaceutical companies aim to create long lasting impact on the target audience, gain their confidence & increase their faith in brand.